KCJKKPC Public Communication

School of Business Administration in Karvina
Summer 2015
Extent and Intensity
0/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
PhDr. Janusz Karpeta, Ph.D. (lecturer)
Guaranteed by
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Prerequisites (in Czech)
K absolvování předmětu nejsou vyžadovány žádné podmínky a předmět může být zapsán nezávisle na jiných předmětech.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
This course integrates effective communication strategies with organizational mission statements, and considers ethical dilemmas in public relations situations. Public relations cases are examined in order to learn effective strategic and tactical answers to public perception problems and opportunities. Basic concepts as well as the theory, principles and processes of public relations will be studied.
Syllabus
  • 1. Contemporary Public Relations
    2. Historical Origins
    3. Organizational Settings
    4. Ethics and Professionalism
    5. Legal Considerations
    6. Communication and Public Opinion
    7. Media and Media Relations
    8. Public Relations Problems
    9. Planning and Programming
    10. Taking Action and Communicating
    11. Case studies
    12. The review of case studies
    13. The summary of case studies and analysis of presentations.
Literature
    required literature
  • CUTLIP, CENTER & BROOM. Effective Public Relations. New Jersey: Prentice Hall, 2000. info
    recommended literature
  • DAY, LOUIS A. Ethics in Media Communication. 2000. info
  • BIVINS, T. Handbook for Public Relations Writing. Lincolnwood IL: NYC Business Books, 1995. info
  • CENTER, A., JACKSON, P. Public Relations Practices: Managerial Case Studies and Problems. NJ: Prentice Hall, 1995. info
Teaching methods
One-to-One tutorial
Skills demonstration
Assessment methods (in Czech)
Kombinovaná zkouška
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 8 HOD/SEM.
Teacher's information
presentation, written paper on the given topic, written exam
The course is also listed under the following terms Winter 2008, Summer 2009, Winter 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2011, Summer 2012, Winter 2012, Summer 2013, Winter 2013, Summer 2014, Winter 2014.
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