MARNKMAM International Marketing

School of Business Administration in Karvina
Summer 2015
Extent and Intensity
0/0. 5 credit(s). Type of Completion: zk (examination).
Guaranteed by
doc. Ing. Halina Starzyczná, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Prerequisites
None
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of this course is to provide comprehensive study material which should enable students better orientation in a relatively complex area of international business and enable them to apply their knowledge of international markets and international marketing methods in practice. International marketer needs to know, analyze and respond to changes in the international environment and also needs to be able to successfully apply knowledge of specific marketing strategies that determine the success of international business.
Syllabus
  • 1. The essence of international marketing and its specifics.
    2. International marketing environment, economic environment and its main aspects.
    3. International legal and political environment.
    4. International cultural and social environment.
    5. International market research.
    6. Country segmentation and targeting.
    7. Strategic planning in international marketing.
    8. Business methods and forms of entry into foreign markets.
    9. International product strategy.
    10. International pricing strategy.
    11. International distribution strategy.
    12. International communication process.
    13. International marketing of services
Language of instruction
Czech
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms Summer 2013, Summer 2014.
  • Enrolment Statistics (recent)
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