OPF:PEMBEEKO Economics of Trade - Course Information

PEMBEEKO Economics of Trade

Extent and Intensity

0/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Ing. Halina Starzyczná, Ph.D. (lecturer)

Guaranteed by

doc. Ing. Halina Starzyczná, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Kateřina Matušínská, Ph.D.

Prerequisites

MARBEMAR Marketing || MARBKMAR Marketing || PEMBEMAR Marketing || PEMBKMAR Marketing || PEMBPMAR Marketing
Successfull completion of course is conditioned by successfully passing of the basic course Marketing.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Economics in Trade and Services (programme OPF, B_EKOMAN)
• Business Economics in Trade and Services (programme OPF, B_EKOMAN, specialization Economy of Tourism)
• Marketing and Management (programme OPF, B_EKOMAN)
• Marketing and Management (programme OPF, B_EKOMAN, specialization Economy of Tourism)

Course objectives

The course introduces the role and functions of the trade and its relationship to the national economy in market economy. It includes a list of retail selling units, their life cycle and the differences between retail and wholesale. Students learn the issues of the functioning of commercial operating unit, its surroundings and the development of retail networks in territorial terms and systemic approach to business technology. Theory and practice of retail sales is amplified and focused on its management with emphasis on technique and sales psychology, including control activities.

Syllabus

• 1. The importance of trade and its position in the national economy
  2. Short development of Czechoslovak trade
  3. Technology solution of trade operations
  4. Management systems of retail, wholesale and logistics
  5. Theory and practice of retail sales - shop establishment
  6. Storage in wholesale warehouses
  7. Settlement as a base of territorial organization of business
  8. Retail network and the principles of its arrangement and organization
  9. Introduction to retail management
  10. Psychology and selling techniques
  11. Protection of consumers' interests
  

Literature

required literature
• STARZYCZNÁ, H. Ekonomika obchodu. Karviná, SU OPF, 2013. ISBN 978-80-7248- 846-. info
• CIMLER, P. a KOL. Retail Management (vybrané kapitoly). Praha: Management Press, 2007. ISBN 978-80-7261-167-6. info
• STARZYCZNÁ, H. Ekonomika obchodu. Karviná: SU OPF, 2005. ISBN 80-7248-296-3. info

recommended literature
• HOROVÁ, O. Ochrana spotřebitele po vstupu do Evropské unie. Praha: Oeconomica, 2006. ISBN 978-80-245-1106-1. info
• STARZYCZNÁ, H. Vývoj životního cyklu maloobchodních jednotek v českých zemích. Karviná: SU OPF, 2006. info
• BETANCOURT, R. R. The Economics of Retailing and Distribution. Cheltenham: Edward ELGAR, 2004. ISBN 1-84542-764-5. info
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Praha: Management Press, 2002. ISBN 80-85943-48-4. info
• STARZYCZNÁ, H., STEINER, J. Maloobchod v českých zemích v proměnách let 1918-2000. Karviná: SU OPF, 2000. ISBN 80-7248-084-7. info
• BURSTINER, I. Základy maloobchodního podnikání. Praha: Victoria Publishing, 1992. ISBN 80-85605-55-4. info

Teaching methods

One-to-One tutorial
Skills demonstration
Students' self-study

Assessment methods

Written exam

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 12 HOD/SEM.

Teacher's information

Preparation of retail unit project, final written exam

Activity	Difficulty [h]
Konzultace	6
Ostatní studijní zátěž	93
Přednáška	6
Zkouška	40
Summary	145

• Enrolment Statistics (Summer 2016, recent)
  
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