PEMPMSV Methodology of Sociological Research

School of Business Administration in Karvina
Summer 2016
Extent and Intensity
2/1/0. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. PhDr. Vojtěch Malátek, CSc. (lecturer)
doc. PhDr. Vojtěch Malátek, CSc. (seminar tutor)
Ing. Ivana Němcová, Ph.D. (seminar tutor)
Guaranteed by
doc. PhDr. Vojtěch Malátek, CSc.
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Šárka Zapletalová, Ph.D.
Prerequisites
( EVSESOC Sociology || EVSPSOC Sociology || SVESOC Sociology || SVPSOC Sociology ) && ( INMEKVB Quantitative Methods B || INMPKVB Quantitative Methods B || MMEEKVB Quantitative Methods B || MMEPKVB Quantitative Methods B )
Successfull completion of course is conditioned by completion courses Statistics and Sociology.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 7 fields of study the course is directly associated with, display
Course objectives
Teaching in the subject is focused to obtain knowledge about the basic methods and techniques of sociological research, so that it can be applied in the field of social management in the sphere of economics, marketing and management (formulating research problem, choose the appropriate methods and techniques of investigation, research, and interpret the results of the investigation). Instruction is designed so that students can take advantage of the knowledge and use it during the processing of Bachelor and diploma theses, if their subject matter is related to the realisation of the research methods and procedures.
Syllabus
  • 1. Characteristics of sociological research
    2. Types of sociological research and research procedures
    3. Organization of sociological research
    4. Characteristics of observation and conversation, their practical implementation
    5. Querying and its use in obtaining a sociological informations
    6. Technique study of documents in sociological research
    7. Poll in sociological research
    8. Communication research
    9. The statistical procedure in sociological research
    10. Quantification in sociological research
    11. The application of statistical methods in sociological research
    12. Sociometrics
    13. Application of sociological research for market research
Literature
    required literature
  • DENZIN, N. K., Y. S. LINCOLN. The SAGE Handbook of Qualitative Research. 4th edition, USA: SAGE Publications, Inc., 2011. ISBN 9781412974172. info
  • MALÁTEK, V. Metodologie marketingového výzkumu. Karviná: SU OPF, 2001. ISBN 80-7248-119-3. info
  • STRAUSS, A., CORBINOVÁ, J. Základy kvalitativního výzkumu. Boskovice: Albert, 1999. ISBN 80-85834-60-X. info
  • MALÁTEK, V., POLONSKÝ, D. Metody sociologického výzkumu. Karviná: SU OPF, 1998. ISBN 80-7248-015-4. info
    recommended literature
  • SILVERMAN, D. Interpreting Qualitative Data: Methods for Analyzing Talk, Text and Interaction. 3rd edition, London: SAGE Publications, Ltd., 2006. ISBN 1412922445. info
  • KOZEL, R., KOL. Moderní marketingový výzkum. Praha: GRADA Publishing, 2006. ISBN 80-247-0966-X. info
  • SURYNEK, A., KOMÁRKOVÁ, R., KAŠPAROVÁ, E. Základy sociologického výzkumu. Praha: Management Press, 2001. ISBN 80-7261-038-4. info
  • DISMAN, M. Jak se vyrábí sociologická znalost. Praha: Karolinum, 2000. ISBN 80-246-0139-7. info
  • WONNACOT, T. H., WONNACOT, R. J. Statistika pro obchod a hospodářství. Victoria Publishing, 1997. ISBN 80-85605-09-0. info
  • LAZARSFELD, P. Počátky komunikačního výzkumu. Praha: Karolinum, 1992. ISBN 80-7184-342-3. info
  • LAMSER, V. Komunikace a společnost. Úvod do teorie společenské komunikace. Praha, 1969. ISBN neuvedeno. info
Teaching methods
Skills demonstration
Seminar classes
Assessment methods (in Czech)
Kombinovaná zkouška
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
attendance in seminars 70 %, seminar paper, defence of seminář paper, combined exam
The course is also listed under the following terms Summer 2015, Summer 2017, Summer 2018, Summer 2019.
  • Enrolment Statistics (Summer 2016, recent)
  • Permalink: https://is.slu.cz/course/opf/summer2016/PEMPMSV