CVAPPDC Practical Skills in Tourism

School of Business Administration in Karvina
Summer 2017
Extent and Intensity
0/0. 3 credit(s). Type of Completion: z (credit).
Guaranteed by
Ing. Patrik Kajzar, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: doc. Ing. Pavlína Pellešová, Ph.D.
Prerequisites
None.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Students during the 3-week-driven professional experience (15 working days) familiar with the working operations of the organization. It is assumed in the ways of organizing student participation in service activities in the workplace. The purpose is to complement the professional experience of theoretical knowledge with practical experience of working in the tourist industry.
Syllabus
  • 1. Organization and management of the organization : corporate policies, guidelines , postal and administrative proceedings , wage costs , labor accounting, billing , taxes, courts and arbitration.
    2. Working with the basic laws and regulations : Labour Code , Commercial Law , Trade Law and other regulations concerning the operation of a travel agency , agencies, information center.
    3. Market Research : Research competition , market research opportunities , marketing strategy , marketing plan of activity .
    4. Preparation Product : supplier-customer relationships (suppliers and clients) , marketing communications .
    5. Prepare sales : working methods and procedures , pricing, catalog, advertising , Public Relations.
    6. Information System Tourism Organization : using PC software .
    7. Sale of product , sales techniques (general and warranty conditions , the travel contract , handling events, cancellation fee.
    8. Contact with customers : the types and personality characteristics of customers , communications , complaints and claims.
    9. Additional services in tourism: transportation vouchers , tickets , publications , maps , souvenirs , etc.
    10. Touroperátorská activity and dealer sales in the travel agency : contracts , commissions and penalties.
    11. Organization and management of retail travel agencies ( information center ) : contracts , commissions and penalties.
    12. Bill Action : The resulting calculation and billing , revenue and loss control activities , debt payments.
    13. Evaluation activities and development plan Tourism Organization : Assessment of satisfaction questionnaires , evaluation of market research and customer base, the coordination of plans for the next period .
    14. Working with tourist guides ( contact, training , organization of self-education , pay , classification , market tours )
    15. Professional development of staff tourism organization , staff training , etc..
Teaching methods (in Czech)
Pozorování
Demonstrace
Nácvik pohybových a pracovních dovedností
Assessment methods
Credit
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
Students submit for credit daily practice with commentary on the fulfillment of filling professional experience and skills acquired by the structure of the subject and report on the progress of the organization of professional practice.
The course is also listed under the following terms Summer 2015, Summer 2016, Summer 2018, Summer 2019.
  • Enrolment Statistics (Summer 2017, recent)
  • Permalink: https://is.slu.cz/course/opf/summer2017/CVAPPDC