OPF:INMBAPNI Business on the Internet - Course Information
INMBAPNI Business on the Internet
School of Business Administration in KarvinaSummer 2017
- Extent and Intensity
- 1/2/0. 4 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- doc. Mgr. Petr Suchánek, Ph.D. (lecturer)
doc. Mgr. Petr Suchánek, Ph.D. (seminar tutor) - Guaranteed by
- doc. Mgr. Petr Suchánek, Ph.D.
Department of Informatics and Mathematics – School of Business Administration in Karvina
Contact Person: doc. Mgr. Petr Suchánek, Ph.D. - Prerequisites
- None
- Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Business Economics in Trade and Services (programme OPF, B_EKOMAN)
- Course objectives
- The course acquaints students with the concepts and methods of business and commerce on Internet, e-shops, e-marketplaces, e-commerce systems, its architecture, evaluation methods of usability and security.
- Syllabus
- 1. Information society. Global information infrastructure. Initial conditions for e-Business.
2. E-commerce, e-Bussines (B2B, B2C).
3. Internet marketplaces.
4. Value chain and virtual value chain.
5. E-commerce system.
6. ERP in e-business.
7. CRM in e-business.
8. Electronic payment.
9. Supply chain and logistics in e-business.
10. Security in e-business.
11. Measuring the effectiveness of e-business.
12. Business Intelligence (BI) in e-business.
13. Trends in e-business.
- 1. Information society. Global information infrastructure. Initial conditions for e-Business.
- Literature
- required literature
- CHAFFEY, D. E-Business and E-Commerce Management: Strategy, Implementation and Practice. Edition. New Jersey: Prentice Hall, 2013. ISBN 978-0273752011. info
- recommended literature
- LAUDON. K., TRAVER, C.G. E-Commerce 2012. New Jersey: Prentice Hall, 2012. ISBN 978-0138018818. info
- BALTZAN, P. Business Driven Information Systems. New York: McGraw-Hill/Irwin, 2011. ISBN 978-0073376820. info
- ARDEN, L. Start Your Own E-Business. Edition. Entrepreneur Press, 2009. ISBN 978-1599181929. info
- MCGRAW-HILL HIGHER EDUCATION. Electronic commerce:Security, Risk Managenment and Control. The McGraw-Hill Companies. 2000. ISBN 0-07-229289-X. info
- Teaching methods
- Skills demonstration
Seminar classes - Assessment methods (in Czech)
- Kombinovaná zkouška
- Language of instruction
- English
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
- Teacher's information
- Attendance in seminars 70 %, seminar paper, ongoing test, combined exam
Activity Difficulty [h] Ostatní studijní zátěž 40 Přednáška 13 Seminář 26 Zkouška 40 Summary 119
- Enrolment Statistics (Summer 2017, recent)
- Permalink: https://is.slu.cz/course/opf/summer2017/INMBAPNI