CVABPCPS Případové studie v cestovním ruchu

School of Business Administration in Karvina
Summer 2019
Extent and Intensity
0/2/0. 5 credit(s). Type of Completion: z (credit).
Teacher(s)
doc. Ing. Lubomír Schellong, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Lubomír Schellong, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: doc. Ing. Pavlína Pellešová, Ph.D.
Course Enrolment Limitations
The course is offered to students of any study field.
Literature
    required literature
  • BERÁNEK, J. a kol. Moderní řízení hotelového provozu. Praha: MagConsulting, 2016. ISBN 978-80-86724-45-4. info
  • PALATKOVÁ, M. a kol. Management cestovních kanceláří a agentur. Praha: Grada, 2013. ISBN 978-80-247-3751-5. info
  • DĚDINA, J. Management, organizování a ekonomika lázeňství - vybrané kapitoly. Praha: VŠ CRHL, 2004. ISBN 80-86592-01-4. info
    recommended literature
  • PALATKOVÁ, M. Marketingový management destinací. Praha: Grada Publishing, 2011. ISBN 978-80-247-3749-2. info
  • NEUFUS, J. a F. KŘÍŽEK. Moderní hotelový management. Praha: Grada, 2011. ISBN 978-80-247-3868-0. info
  • JANDOVÁ, D. Balneologie. Praha: Grada Publishing, 2009. ISBN 80-247-28-206. info
Language of instruction
Czech
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms Summer 2020, summer 2024.
  • Enrolment Statistics (Summer 2019, recent)
  • Permalink: https://is.slu.cz/course/opf/summer2019/CVABPCPS