PEMNAENV Business Environment

School of Business Administration in Karvina
Summer 2020
Extent and Intensity
2/0/0. 5 credit(s). Type of Completion: zk (examination).
Ing. Werner Bernatík, Ph.D. (lecturer)
doc. Mgr. Ing. Jarmila Duháček Šebestová, Ph.D. (lecturer)
Ing. Šárka Zapletalová, Ph.D. (lecturer)
Guaranteed by
Ing. Šárka Zapletalová, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Šárka Zapletalová, Ph.D.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
  • 1. Business environment
    Business environment refers to those aspects of the surroundings of organizations, which influence the functioning of entrepreneurial activities. The surroundings of the organization are continually changing. The success of an organization depends on its alertness and adaptability to changes in the environment.
    2. External business environment
    External factors are beyond the control of the organization. External environment includes factors outside the organizations which can provide opportunities or pose threats to the enterprise. Macro environment, industry, market.
    3. Internal business environment
    Organizations are affected by internal and external environmental factors. Internal environment includes internal factors of the organization which can be controlled by the organization. Internal environment refers to the environment within the organization.
    4. Global business environment
    The global business environment is broader environment than the business environment in a particular country. A significant part of the global business environment is the world economy. The objective of the topic is to understand (and identify) forces that shape the global business environment.
    5. Analytical methods of business environment
    Analysis of the business environment is the study of various components of environment affecting the organization. It is the process by which organizations monitor their appropriate environment to identify opportunities and threats affecting their business. The analysis becomes an essential step towards corporate planning and business policy decisions. Particular analytical methods used for the analysis of the internal and external environment (macro environment, industry, market).
    6. Evaluation of the quality of the business environment
    Evaluation of the quality of the business environment on a national level. Evaluation of the quality of the business environment on a regional level. Competitiveness and attractiveness of the country and region.
    7. Business environment of transnational companies
    Organizations that are involved in international business will deal with a variety of regulatory regimes. The contemporary business environment is governed by both national regulations and multilateral rules. It is crucial for transnational companies to understand both how the international institutions operate and they array of trade regulations which one is likely to be faced with when undertaking commercial relations across international boundaries.
    8. Business environment of family businesses
    Family businesses are crucially important for the global business environment. The business environment in the family business has some specific features. These specifics are given by blending of ownership factor, management factor and family factor.
    required literature
  • ZAPLETALOVÁ, Š. Podnikatelské prostředí. Distanční studijní opora. Karviná: SU OPF, 2017. ISBN 978-80-7510-209-6. info
  • HAMILTON, H. and P. WEBSTER. The International Business Environment, 3rd ed. Oxford University Press, 2015. ISBN 978-0-19-870419-5. info
  • NORDQVIST, M., L. MELIN, M. WALDKIRCH and G. KUMETO. Theoretical Perspectives on Family Business. Cheltenham: Edward Elgar Publishing, 2015. ISBN 978-1-7834-79658. info
  • WETHERLY, P. and D. OTTER. The Business Environment: Themes and Issues in a Globalizing World. 3rd ed. Oxford: Oxford University Press, 2014. ISBN 978-0-19-966138-1. info
    recommended literature
  • WARNOCK, D. The International Business Environment: A Handbook for Managers and Executives. CRC Presss, 2015. ISBN 978-1-4987-3115-7. info
  • PAUL, D., M. EVA, J. CADLE, K. HINDLE, D. YEATES, C. ROLLASON an. Business Analysis. 3rd ed. Swindon: BCS Learning & Development Limi, 2014. ISBN 978-1-780172-77-4. info
  • KASLOW, F. W. Handbook of Family Business and Family Business Consultations: A Global Perspective. Routledge. Taylor & Francis Group, 2012. ISBN 978-1-1367-8141-4. info
  • CAMBELL, D. and T. CRAIG. Organizations and Business Environment, 2nd ed. Routledge. Elsevier Butterworth-Heinemann, 2012. ISBN 978-1-1363-7518-7. info
Teaching methods
One-to-One tutorial
Skills demonstration
Students' self-study
Assessment methods
Language of instruction
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
Requirements on students: seminar paper, case study solution, continuous assessment.
Assessment methods: continuous assessment-one test (20 %), seminar paper (10 %), case study solution (10 %), written exam (60 %).
The course is also listed under the following terms Summer 2019, Summer 2021, Summer 2022, Summer 2023, summer 2024.
  • Enrolment Statistics (Summer 2020, recent)
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