CVABPCPS Case Studies in Tourism

School of Business Administration in Karvina
Summer 2026
Extent and Intensity
0/2/0. 5 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Klára Václavínková (seminar tutor)
doc. Ing. Pavlína Pellešová, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Pavlína Pellešová, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: doc. Ing. Pavlína Pellešová, Ph.D.
Timetable of Seminar Groups
CVABPCPS/01: Thu 10:35–12:10 VC008, P. Pellešová, K. Václavínková
Prerequisites (in Czech)
FAKULTA(1952) && TYP_STUDIA(B) && FORMA(P) && ROCNIK(3)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 30 student(s).
Current registration and enrolment status: enrolled: 2/30, only registered: 2/30
fields of study / plans the course is directly associated with
Course objectives

The aim of the course is to develop students’ ability to apply specialised knowledge and professional competences when addressing practical cases in spa and wellness tourism, hospitality, gastronomy, destination management, and travel agency operations. Students will learn to design, evaluate, and compare tourism products, use economic and qualitative indicators, and apply contemporary trends in the management of tourism enterprises and destinations. At the same time, they will acquire competences and skills in strategic planning, business plan development, and the management of operational issues, customer complaints, and crisis situations.

Learning outcomes
After successful completion of the course, students will be able to evaluate spa stay programmes and apply them in practice. They will be able to design products for accommodation and food service establishments, evaluate hotel performance indicators, compare product offerings with those of competing enterprises, and assess the application of HACCP principles. Students will be able to apply current trends in destination offerings, compare marketing alliances, and demonstrate knowledge of destination quality management. Furthermore, students will be able to develop a business plan for a travel agency, design travel agency products, compare these products with the offerings of competing enterprises, and propose solutions for handling customer complaints.
Syllabus

1. Case Studies in Spa Tourism


Development of comprehensive and contributory spa treatment programmes for children and adults. Calculation of the costs of comprehensive spa care in accordance with the official List of Medical Indications and comparison with the costs of self-funded spa stays. Examples of spa-based medical rehabilitation care in the twenty-first century. Competitive strategies in spa care and the development of service packages for self-funded clients.


2. Case Studies in Hospitality Management


Classification of accommodation establishments in accordance with the requirements of the Hotelstars Union classification system. Increasing hotel occupancy through the application of revenue management principles and the use of hotel front-office software. Calculation and evaluation of key hotel performance indicators.


3. Case Studies in Gastronomy


Development of a competitive restaurant offering. Calculation and evaluation of restaurant performance indicators. Costing and standardisation of ingredients used in the preparation of food and beverages. Conducting a Hazard Analysis and Critical Control Points (HACCP) assessment of restaurant operations.


4. Case Studies in Destination Management


Application of current partnership-building trends in the marketing management of tourism destinations. Examples of establishing marketing alliances in event management. Application of indicators for measuring and evaluating destination quality. Tourism quality management in the Czech Republic.


5. Case Studies in Tour Operator and Travel Agency Operations


Application of strategic management and planning methods in tour operator and travel agency operations. Demand generation in inbound and regional tourism. Package travel contracts. Process management and process mapping. Tour operator activities. Development of a business plan for a tour operator.


6. Case Studies in Tourist Guiding


Planning a tour to a selected destination, preparation of guiding services, itinerary development, tour costing, and coordination of complementary services. Management of customer complaints and crisis situations.


Literature
    required literature
  • DĚDINA, J. Management, organizování a ekonomika lázeňství - vybrané kapitoly. Praha: VŠ CRHL, 2004. ISBN 80-86592-01-4. info
  • BERÁNEK, J. a kol. Moderní řízení hotelového provozu. Praha: MagConsulting, 2016. ISBN 978-80-86724-45-4. info
  • HOLEŠINSKÁ, A. Destinační management aneb jak řídit turistickou destinaci. Brno: ESF MU, 2007. ISBN 978-80-210-4500-2. info
  • JAKUBÍKOVÁ, D., et al. (2019). Lázeňství management a marketing. Praha: Grada, 2019. ISBN 978-80-271-2461-9.
  • ORIEŠKA, J. Metodika činnosti průvodce cestovního ruchu. 7. české, přepracované a doplněné vydání. Praha: Idea servis, 2019. ISBN 978-80-85970-95-1.
  • PALATKOVÁ, M. a kol. Management cestovních kanceláří a agentur. Praha: Grada, 2013. ISBN 978-80-247-3751-5. info
    recommended literature
  • DĚDINA, J. Management, organizování a ekonomika lázeňství - vybrané kapitoly. Praha: VŠ CRHL, 2004. ISBN 80-86592-01-4. info
  • DURBARRY, R., ed. Research Methods for Tourism Students. 1st ed. London: Routledge, 2018. ISBN 978-0-415-67319-8.
  • INKSON, C. & MINNAERT, L. Tourism Management: An Introduction. 2nd ed. London: SAGE Publications Ltd, 2018. ISBN 978-1-5264-2388-7.
  • JANDOVÁ, D. Balneologie. Praha: Grada Publishing, 2009. ISBN 80-247-28-206. info
  • NEUFUS, J. a F. KŘÍŽEK. Moderní hotelový management. Praha: Grada, 2011. ISBN 978-80-247-3868-0. info
  • PALATKOVÁ, M. Marketingový management destinací. Praha: Grada Publishing, 2011. ISBN 978-80-247-3749-2. info
  • POMPUROVÁ, K. & BAJANÍK, T. Cestovné kancelárie. 1. vyd. Banská Bystrica: Vydavateľstvo Univerzity Mateja Bela – Belianum, 2022. 182 s. ISBN 978-80-557-1990-0.
Teaching methods
teaching, group and problem-solving collaborative cooperative the group brainstorming, learning, teaching, project
Assessment methods
written test
Language of instruction
Czech
Teacher's information

Student requirements: Attendance at seminars; preparation and presentation of a seminar paper.

Assessment methods: Attendance and active participation in seminars (20%); preparation and presentation of a seminar paper (30%); and a credit test (60%).

Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is also listed under the following terms Summer 2019, Summer 2020, summer 2024, Summer 2025.
  • Enrolment Statistics (recent)
  • Permalink: https://is.slu.cz/course/opf/summer2026/CVABPCPS