KOM512S Media and Culture

Obchodně podnikatelská fakulta v Karviné
zima 2006
Rozsah
1/2/0. 5 kr. Ukončení: zk.
Garance
Katedra cestovního ruchu a volnočasových aktivit – Obchodně podnikatelská fakulta v Karviné
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory/plány
Cíle předmětu
1. To develop an understanding of different cultures, including popular culture, and their role in the development of mass media. 2. To encourage media literacy so that students will be more sensitive to media messages and the effects of media on individuals. 3. To understand the ways that advertising media both reflect and shape societal attitudes, values, and behaviors. 4. To become aware of critical approaches which can be applied to the understanding of media and culture and their application to commercialism.
Osnova

  • Structure of the course:
    1. Cultural Context
    2. Production Values
    3. Mythology & Culture
    4. Racism & Feminism
    5. Ethics
    6. Media & Modern Society
    7. Media & Politics
    8. Media & Economics
    9. Media and Violence
    10. Media & Children
    Contents of the subject:
    1. Cultural Context
    - an introduction of how cultural context is interrelated with media
    - general perspective of media relationships as they relate to politics, economics and culture in general
    2. Production Values
    - a look into the production aspects of media and how cultural features affect media production
    - how different cultural values influence media production
    3. Mythology & Culture
    - how myths affect the cultural aspects of media
    - description of literacy and culture as they relate to media
    4. Racism & Feminism
    - historical perspective of the rise of feminism in Western culture
    - description of racism and what this entails in the context of media and culture
    5. Ethics
    - brief study of ethics as it applies to media communication
    - issues and cases in media ethics
    6. Media & Modern Society
    - the role of media in modern society
    - how internet is fast becoming the new medium of communication in the 21st century
    7. Media & Politics
    - media and its effects on politics and vice versa
    - cultural variations of media as it applies to politics
    8. Media & Economics
    - media and international advertising
    - issues on culture and its influence on commercialism
    9. Media and Violence
    - the controversy of violence in media
    - current issues in film and television
    10. Media & Children
    - the influence of media in children´s television
    - the ethical prerogatives of children´s shows

    V rámci výuky kurzu a k jeho prezentaci jsou využívána elektronická média.
Informace učitele
Během výuky budou zadány dva průběžné testy a seminární práce. Uvedené aktivity jsou bodově ohodnoceny. Absolvování kurzu je uzavřeno zkouškou. Výsledná známka je dána součtem získaných bodů ze všech aktivit a výsledku závěrečné zkoušky.
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích zima 1990, zima 1991, zima 1992, zima 1993, zima 1994, zima 1995, zima 1996, zima 1997, zima 1998, zima 1999, zima 2000, zima 2001, zima 2002, zima 2003, zima 2004, zima 2005, zima 2007, léto 2008.