KOM516S Corporate Communication

School of Business Administration in Karvina
Winter 2006
Extent and Intensity
0/2/0. 5 credit(s). Type of Completion: z (credit).
Guaranteed by
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 14 fields of study the course is directly associated with, display
Course objectives (in Czech)
The aim of the course is to make university students familiar with the fundamental features of Corporate Communication, its goals and methods. The students are made familiar with the theoretical and practical problems of Corporate Communication and ways of solving them. The seminar section focuses on practising the specific skills of the oral and written corporate communication.
Syllabus (in Czech)
  • 1. The basis and features of the corporate communication
    2. Communication corporate image
    3. Communication corporate network
    4. Communication channels and communication media
    5. Forms of corporate communications
    6. Corporate presentation
    7. Intercultural corporate communication
    8. Communication in the small and medium-sized enterprise
    9. Standardisation of corporate communication
    10. Communication audit
    Structure of the Course:
    1. The basis and features of the corporate communication
    The differences between the corporate communication and the everyday communication, features of the corporate communication. Communication as a part of the soft quality firm. The optimisation of the corporate communication, communication training of the company employees.
    2. Communication corporate image
    The basis of the communication image and identity of a company. Elements of the communication company image (oral and written). A graphic company manual. The formation of the communication image of the company.
    3. Communication corporate network
    Relationship of organisational and communicative structures of a company. Types of communication networks in a company and their qualities. Non-official communication networking in a company.
    4. Communication channels and communication media
    Basic types of communication channels and media. Effectiveness of communication channels and media. Selection criteria for suitable media.
    5. Forms of corporate communications
    Basic types of oral and written communication in a company, their formation and evaluation. Direct and mediated communication. Internal and external company communication. Horizontal and vertical communication.
    6. Corporate presentation
    Presentation forms with respect to the creation of the communicative company image. Principles of a company presentation. Presentation training with applications of modern techniques.
    7. Intercultural corporate communication
    Communication in the period of globalisation. Communication in the monolingual and multilingual company. Ways of overcoming the communication barriers in the multilingual company. Communication structure in the multilingual company.
    8. Communication in the small and medium-sized enterprise
    Specific communication in the small and medium-sized enterprise. Communication problems in the small and medium-sized enterprise. Optimisation of communication in small and medium-sized enterprise.
    9. Standardisation of corporate communication
    Meaning of standardisation in corporate communication, advantages and disadvantages of standardisation. Practice of oral and written patterns of communication behaviour in a company.
    10. Communication audit
    Concept of communication corporate audit. Aims of communication audit in the company. Stages of communication audit. Techniques of communication audit. Result assessment of communication audit.

    V rámci výuky kurzu a k jeho prezentaci jsou využívána elektronická média.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 1990, Winter 1991, Winter 1992, Winter 1993, Winter 1994, Winter 1995, Winter 1996, Winter 1997, Winter 1998, Winter 1999, Winter 2000, Winter 2001, Winter 2002, Winter 2003, Winter 2004, Winter 2005, Summer 2007, Winter 2007, Summer 2008.
  • Enrolment Statistics (Winter 2006, recent)
  • Permalink: https://is.slu.cz/course/opf/winter2006/KOM516S