FIN810M Small and Medium-Sized Enterprises in Central Europe

Obchodně podnikatelská fakulta v Karviné
zima 2007
Rozsah
1/2/0. 5 kr. Ukončení: z.
Garance
prof. RNDr. Stanislav Polouček, CSc.
Katedra financí a účetnictví – Obchodně podnikatelská fakulta v Karviné
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory/plány
předmět má 12 mateřských oborů, zobrazit
Cíle předmětu
The goal of the course is to explain the position of small and medium-sized enterprises (SME) in the economic transformation in Central European countries (Czech Republic, Poland, Hungary, Slovakia and Slovenia). It covers topics such as SME participation in national economies, SME state policy support, and regional influences. The specific topics deal with the instruments in SME management, and information on the organisations being able to assist SME as well as the situation in the Moravan-Silesian region. An integral part of the course is the elaboration of one´s own case study (an entrepreneurial analysis).
Osnova
  • Structure of the Course:
    1. SME and economic transformation in Central Europe
    Structure of the national economies. Economic reform. Entrepreneurial development with respect to the SME development. Specific conditions for SME in the Czech Republic, Poland, Hungary and Slovakia.
    2. Development of ownership during the 90´s
    Ownership conditions in the late 80´s. Privatisations processes. Development during 90´s - number and structure entrepreneurial subjects. State and non-state sector. Principal activities.
    3. The role of SME
    Separate development stage during 90´s. Second National Conference of SME. State policy. SME supporting organisation. Principal priorities in the stage of approaching EU.
    4. Management of SME
    Basic skills for SME management. Advertising. Marketing. Strategic planning. Financial instruments.
    5. Business plan elaboration
    Analysis - mission statement. SWOT analysis. Product and services. Customer analysis. Strategy formulation and implementation. Small business plan - content.
    6. Regional specifics - Moravian-Silesian region
    Basic information about the region - economic development, human resources, environment. Entrepreneurial and SME development. Condition of the infrastructure. Regional strategic priorities.
    7. Best practices, case studies.

Informace učitele
coursework, test
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích zima 2008, zima 2009.