SVPIWA Intercultural Innovation Insight Workshop

School of Business Administration in Karvina
Winter 2011
Extent and Intensity
0/0. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Emil Horký, PhD. (seminar tutor)
Ing. Michal Stoklasa, Ph.D. (seminar tutor)
Guaranteed by
Mgr. Emil Horký, PhD.
Departament of Economics and Public Administration – School of Business Administration in Karvina
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives (in Czech)
The goal of the subject is to guide the students through multi-disciplinary and multi-cultural activities if they are to understand how their work must suit a spectrum of needs and aspirations within the global market. The intention of this project is to provide intensive multi-cultural cross-disciplinary experiences in a foreign country that will kick-start a change of attitude. It will help the students to look outwards, rather than inward and thus improve their professional skills through an intensive experience within an innovation camp. The main objective of the course are: 1. Provide a real-life innovation process experience in which to put theory into practice through solving problems set by industry. 2. Help local SME develop innovative ideas for new products/services. 3. Learn by working in multi-disciplinary/multi-cultural teams. 4. Improve communication skills in English.
Syllabus (in Czech)
  • 1 Pre-workshop preparation
    2 Introduction to the course
    3 The design process
    4 Marketing
    5 Consumer Interfaces
    6 Product modelling issues
    7 Financial appraisal, including exercises
    8 Formal presentation of progress and team bonding issues
    9 Tourism and tourist products in Cyprus
    10 Presentation Techniques
    11 Preparation for final presentations
    12 Presentation of product proposals to Nicosia Municipality
    13 Feedback on the workshop and final evaluation
    1 Specification of the problem to be solved
    Providing the students with the study materials

    2 Relationship building,
    Team-building activities
    3 Presentation on the Design process
    Tutored teamwork
    Free teamwork
    4 Presentation on Marketing
    Tutored teamwork
    Free teamwork
    5 Presentation on Consumer Interfaces
    Tutored teamwork
    Free teamwork
    6 Presentation on Product modelling issues
    Tutored teamwork
    Free teamwork
    7 Presentation on Financial appraisal
    Tutored teamwork
    Free teamwork
    8 Formal presentation of progress and team bonding issues
    Evaluation of the team work and the on-going progress
    9 Presentation on Tourism and tourist products in Cyprus
    Tutored teamwork
    Free teamwork
    10 Presentation Techniques
    Intensive practical training in presentation skills - design, graphics, delivery
    11 Preparation for final presentations
    Tutored teamwork
    Free teamwork
    12 Presentation of product proposals to Nicosia Municipality
    Final presentation of the results achieved during the course
    13 Feedback on the workshop and final evaluation
Literature
    required literature
  • http://www.fit.ac.cy//research/3eyes/. URL info
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Seminář 40 HOD/SEM.
The course is also listed under the following terms Summer 2012.
  • Enrolment Statistics (Winter 2011, recent)
  • Permalink: https://is.slu.cz/course/opf/winter2011/SVPIWA