KCJKBEACC Corporate Communication

Obchodně podnikatelská fakulta v Karviné
zima 2012
Rozsah
Přednáška 12 HOD/SEM. 5 kr. Ukončení: zk.
Vyučující
PhDr. Janusz Karpeta, Ph.D. (přednášející)
Garance
PhDr. Janusz Karpeta, Ph.D.
Katedra cestovního ruchu a volnočasových aktivit – Obchodně podnikatelská fakulta v Karviné
Předpoklady
K absolvování předmětu nejsou vyžadovány žádné podmínky a předmět může být zapsán nezávisle na jiných předmětech.
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory/plány
Cíle předmětu
The aim of the course is to make university students familiar with the fundamental features of Corporate Communication, its goals and methods. The students are made familiar with the theoretical and practical problems of Corporate Communication and ways of solving them. The lecture section focuses on practising the specific skills in the area of oral and written corporate communication. Cílem předmětu je seznámení studentů se základními rysy firemní komunikace, jejích cílů a metod. Studenti se seznámí s teoretickými a praktickými problémy firemní komunikace a způsoby jejich řešení. Část přednášky je zaměřena na procvičování konkrétních dovedností v oblasti ústní a písemné firemní komunikace.
Osnova
  • 1. The basis and features of the corporate communication
    2. Communication corporate image
    3. Communication corporate network
    4. Communication channels and communication media
    5. Forms of corporate communications
    6. Corporate presentation
    7. Intercultural corporate communication
    8. Communication in the small and medium-sized enterprise
    9. Standardisation of corporate communication
    10. Communication audit
    11. Case studies
    12. Presentations and written paper
    13. Revison and summary of corporate communication
    1. The basis and features of the corporate communication
    The differences between the corporate communication and the everyday communication, features of the corporate communication. Communication as a part of the soft quality firm. The optimisation of the corporate communication, communication training of the company employees.
    2. Communication corporate image
    The basis of the communication image and identity of a company. Elements of the communication company image (oral and written). A graphic company manual. The formation of the communication image of the company.
    3. Communication corporate network
    Relationship of organisational and communicative structures of a company. Types of communication networks in a company and their qualities. Non-official communication networking in a company.
    4. Communication channels and communication media
    Basic types of communication channels and media. Effectiveness of communication channels and media. Selection criteria for suitable media.
    5. Forms of corporate communications
    Basic types of oral and written communication in a company, their formation and evaluation. Direct and mediated communication. Internal and external company communication. Horizontal and vertical communication.
    6. Corporate presentation
    Presentation forms with respect to the creation of the communicative company image. Principles of a company presentation. Presentation training with applications of modern techniques.
    7. Intercultural corporate communication
    Communication in the period of globalisation. Communication in the monolingual and multilingual company. Ways of overcoming the communication barriers in the multilingual company. Communication structure in the multilingual company.
    8. Communication in the small and medium-sized enterprise
    Specific communication in the small and medium-sized enterprise. Communication problems in the small and medium-sized enterprise. Optimisation of communication in small and medium-sized enterprise.
    9. Standardisation of corporate communication
    Meaning of standardisation in corporate communication, advantages and disadvantages of standardisation. Practice of oral and written patterns of communication behaviour in a company.
    10. Communication audit
    Concept of communication corporate audit. Aims of communication audit in the company. Stages of communication audit. Techniques of communication audit. Result assessment of communication audit.
    11. Case studies
    Studying and analysing some selected case studies in the field of corporate communication with the selected companies.
    12. Presentations and written papers
    Studying and analysing some selected topics in the students'presentations and written papers.
    13. Revison and summary of corporate communication
    Revising and summarising the issues of corporate communication topics and obtaining some feedback information on applied corporate communication instruments with the specific companies.
Literatura
    povinná literatura
  • Prof.dr. Cees van Riel. Essentials of corporate communication. New York, 2007. ISBN 0-203-39093-8. info
  • Paul A. Argenti and Janis Forman. The power of corporate communication. New York, 2002. ISBN 0-007-137949-5. info
  • Prof.dr. Cees van Riel. Principles of Corporate Communication. New York, 1996. ISBN 0-13-150996-9. info
    doporučená literatura
  • Goodman, B.M., Hirsch, P.B. Corporate Communication. New York, 2010. ISBN 978-1-4331-0622-4. info
  • Belasen, A.T. The Theory and Practice of Corporate Communication. London, 2008. ISBN 978-1-4129-5035-0. info
  • Dolphin, R. The Fundamentals of Corporate Communications. Oxford, 2000. ISBN 0-7506-4186-X. info
Výukové metody
Demonstrace dovedností
Metody hodnocení
Písemná zkouška
Vyučovací jazyk
Angličtina
Informace učitele
1xpresentation on the given topic, 1x written paper on the given topic and its presentation in the class, written exam.
1xprezentace na vybrané téma, 1x semestrální práce na vybrané téma a její prezentace v přednáškách, písemná zkouška.
AktivityNáročnost [h]
Konzultace6
Ostatní studijní zátěž93
Přednáška6
Zkouška40
Celkem145
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích léto 2013, zima 2013, léto 2014, léto 2015.