OPF:MARNAOBS Business Companies - Course Information

MARNAOBS Business Companies

Extent and Intensity

3/0/0. 4 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Ing. Halina Starzyczná, Ph.D. (lecturer)

Guaranteed by

doc. Ing. Halina Starzyczná, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina

Prerequisites

None

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Economy of Enterprise in Trade and Services (programme OPF, N_EKOMAN)

Course objectives

The aim of the course is to familiarize students with the specifics of companies with an emphasis on retailing, which has in developed countries received considerable attention for its importance not only in terms of job creation, contribution to GDP, but also in meeting the needs of customers - consumers as the main criteria for success of a trading company. The course focuses on major development component, which are large and medium-sized companies, but may also serve small businesses who want to succeed in the market alongside large companies and various trade associations.

Syllabus

• 1. Trade company environment.
  2. The strategy of the trading company.
  3. Marketing objectives of trading company.
  4. Territorial and market analysis.
  5. Management and sales planning.
  6. Organizing and modelling organizational structures in trade.
  7. Forms of concentration and cooperation in trade.
  8. Human Resource Management (selected issues).
  9. Payroll systems in trade and work motivation.
  10. Work processes in trade operations.
  11. The organization of work in trade operations.
  12. Managerial Information System.
  13. Security Management.
  

Literature

required literature
• BIRTWISTLE, G. a M.,BRUCE a M. Ch. MOORE. InternationaI Retail Marketing: a case study approach. Amsterdam, 2004. ISBN 978-0-7506-5748-8. info

recommended literature
• CUTHBERTSON, CH. a J. REYNOLDS. Retail Strategy: the view from the bridge. Amsterdam, 2004. ISBN 978-0-7506-5696-2. info
• GILBERT, D. Retail Marketing Management. 2003. ISBN 0-273-65544-6. info

Teaching methods

Skills demonstration

Assessment methods

Written exam

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

Teacher's information

ongoing test, final written exam

Activity	Difficulty [h]
Ostatní studijní zátěž	37
Přednáška	39
Zkouška	40
Summary	116

• Enrolment Statistics (recent)
  
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