OPF:SVKAEC European Union Communication - Informace o předmětu
SVKAEC European Union Communication
Obchodně podnikatelská fakulta v Karvinézima 2013
- Rozsah
- Přednáška 8 HOD/SEM. 3 kr. Ukončení: zk.
- Vyučující
- PhDr. Krystyna Heinz (cvičící)
- Garance
- PhDr. Krystyna Heinz
Katedra ekonomie a veřejné správy – Obchodně podnikatelská fakulta v Karviné - Předpoklady
- No conditions must be fulfilled and the subject can be registered indepedently.
- Omezení zápisu do předmětu
- Předmět je nabízen i studentům mimo mateřské obory.
- Mateřské obory/plány
- Evropská integrace (program OPF, B_HOSPOL)
- Cíle předmětu
- The goal of the subject is to develop students´ knowledge and skills in the area of linguistic, communicative and intercultural competence so that they are able to participate efficiently in business communication within the EU and outside it. The emphasis is put on the cultural background of partner universities which helps students to study there and to find a job within the EU. Attention is devoted to non-verbal communication, the process of acculturation and culture shock, culture values, stereotypes and prejudice, and the potential influence of religions on business negotiating. The course also provides key facts related to specific cultures.
- Osnova
- 1. Diversity of the EU
2. Globalization and origins and aims of the EU
3. Marketing a product in the EU
4. Expanding the market area
5. Finance and accounting
6. Payments in foreign trade
7. Foreign travel
8. Planning a business trip
9. Team building
10. Executive communication
11. Presentations
12. Delivering sales demonstration
13. Revision
1. Diversity of the EU
Member and applicant countries.
Characteristics of Nordic countries.
2. Globalization and origins and aims of the EU
Maastricht Treaty.
English as the standard language.
3. Marketing a product in the EU
Multinationals.
Marketing strategies.
4. Expanding the market area
Consumer awareness.
Brand image of a product.
5. Finance and accounting
European Monetary Union
6. Payments in foreign trade
Characteristics of the Turks in international business communication.
7. Foreign travel
Characteristics of the Greeks in international business commuication
8. Planning a business trip
Acculturation and culture shock.
Overcoming culture shock
9. Team building
Characteristics of Russian culture.
10. Executive communication
Russian relationship to the EU.
11. Presentations
Preparation.
Delivering a presentation.
12. Delivering sales demonstration
Audience analysis
The language.
13. Revision
- 1. Diversity of the EU
- Literatura
- povinná literatura
- HEINZOVÁ, K., HORKÝ, E. European Union. Karviná: SU OPF Karviná, 2006. info
- Výukové metody
- Individuální konzultace
Demonstrace dovedností
Samostudium studentů - Metody hodnocení
- Kombinovaná zkouška
- Vyučovací jazyk
- Angličtina
- Informace učitele
- průběžný test, zkouška, 70% účast na seminářích
- Další komentáře
- Předmět je dovoleno ukončit i mimo zkouškové období.
- Statistika zápisu (zima 2013, nejnovější)
- Permalink: https://is.slu.cz/predmet/opf/zima2013/SVKAEC