OPF:PEMDKMRA Methods of Strategic Managemen - Course Information

PEMDKMRA Methods of Strategic Management

Extent and Intensity

0/0. 10 credit(s). Type of Completion: dzk.

Teacher(s)

Karel Skokan, Ph.D. (lecturer)

Guaranteed by

Karel Skokan, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina

Prerequisites

The completion of the course does not require any extra conditions and course can be enrolled independently of other courses.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

To review and to deepen the knowledge of Master Study Graduates about the current theoretical approaches, methodologies and practical knowledge in management, strategic management and project management in business firms and other entities. To provide information about the contents, procedures, methods and tools used in the development and implementation of organization strategy in national and international context. To learn how to apply the methods and tools of strategic management in specific cases of business strategy.

Syllabus

• 1. Theories and paradigms of management
  2. Basic concepts of strategic management
  3. Principles and models of strategic management
  4. Strategic intent and its components
  5. Analysis of external environment
  6. The internal assessment of sources and capabilities
  7. Strategy options and alternatives
  8. Business, entrepreneurial and functional strategies
  9. Strategy implementation
  10. Strategy in international context
  11. Government, public sector and not-for-profit strategies
  12. Logical framework approach to strategy and project management
  13. Key concept of project management for strategy implementation
  14. Case studies I strategic management
  

Literature

required literature
• DAVID, F.R. Strategic Management. Concepts and Cases. 14th ed. Harlow: Pearson Education, 2013. ISBN 978-0-273-76748-0. info
• GRASSEOVÁ M. a kol. Analýza podniku v rukou manažera. 2. vydání. Brno: BizBooks, 2012. ISBN 978-80-265-0032-2. info
• TICHÁ, I. HRON, J. Strategické řízení. Praha: ČZU, 2012. ISBN 978-80-213-0922-7. info
• KONEČNÝ, M., GREGUŠOVÁ, M. Strategický management. Ostrava: VŠB-Technická univerzita, 2012. ISBN 978-80-248-2791-9. info
• FOTR, J. a kol. Tvorba strategie a strategické plánování. Praha: Grada, 2012. ISBN 978-80-247-3985-4. info
• VEBER, J. a kol. Management. Praha: Management Press, 2011. ISBN 978-80-7261-200-0. info
• LYNCH, R. Strategic Management. 5th ed. Harlow: Pearson Education, 2009. ISBN 978-0-273-71639-9. info

recommended literature
• JOHNSON, G., SCHOLES, K., WHITTINGTON, R. Exploring Corporate Strategy. 9th ed. London: Financial Times, 2011. ISBN 978-02-737-3702-5. info
• FOTR, J. Investiční rozhodování a řízení projektů. Praha: Grada, 2011. ISBN 978-80-247-3293-0. info
• BLAŽEK, L. Management: organizování, rozhodování, ovlivňování. Praha: Grada, 2011. ISBN 978-80-247-3275-6. info
• SVOZILOVÁ, K. Projektový management. 2. vydání. Praha: Grada Publishing, 2011. ISBN 978-80-247-3611-2. info
• MALLYA, T. Základy strategického řízení a rozhodování. 1. vydání. Praha: Grada Publishing, 2007. ISBN 978-80-247-1911-5. info
• SEDLÁČKOVÁ, H. BUCHTA, K. Strategická analýzy. 2. vydání. Praha: C. H. Beck, 2006. ISBN 80-7179-367-1. info
• LEDNICKÝ, V. Strategické řízení. Ostrava: Repronis, 2006. ISBN 80-7329-131-2. info
• KEŘKOVSKÝ, M.; VYKYPĚL, O. Strategické řízení. Teorie pro praxi. 2. vydání. Praha: C. H. Beck, 2006. ISBN 80-7179-453-8. info

Teaching methods

One-to-One tutorial
Skills demonstration
Students' self-study

Assessment methods (in Czech)

Kombinovaná zkouška

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 24 HOD/SEM.

Teacher's information

Seminar work up to 15-20 pages plus annexes and the defence during the exam.

Activity	Difficulty [h]
Konzultace	56
Ostatní studijní zátěž	370
Přednáška	24
Summary	450

• Enrolment Statistics (Winter 2015, recent)
  
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