OPF:CVAPLAZ Spa and Wellness - Course Information
CVAPLAZ Spa and Wellness
School of Business Administration in KarvinaWinter 2017
- Extent and Intensity
- 2/1/0. 3 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Ing. Patrik Kajzar, Ph.D. (lecturer)
Ing. Miroslava Kostková, Ph.D. (lecturer)
doc. Ing. Lubomír Schellong, Ph.D. (lecturer)
Mgr. Klára Václavínková (lecturer)
Ing. Patrik Kajzar, Ph.D. (seminar tutor)
Ing. Miroslava Kostková, Ph.D. (seminar tutor)
doc. Ing. Lubomír Schellong, Ph.D. (seminar tutor)
Mgr. Klára Václavínková (seminar tutor) - Guaranteed by
- doc. Ing. Lubomír Schellong, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: doc. Ing. Pavlína Pellešová, Ph.D. - Prerequisites
- None.
- Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Hotel Industry (programme OPF, B6503GAHOT)
- Course objectives
- The aim of this course is to familiarize students with the position of spas in the health care system as a part of tourism. The course defines the functions spas, its economic, social and regional effects, analyzes the spa in Europe and in the Czech Republic. It provides specific knowledge and skills that qualify students for independent activities and management functions of the spa facilities and distinguish specific services of the spa facilities of standard services in hotels. Students will become familiar with the definition of the concept of spas and natural healing resources. As part of the evaluation and implementation of location conditions spas, exploiting the potential of spa facilities for the development of therapeutic and revitalizing tourism. Students learn how to properly deal with spa clients and respect their health problems in organizing their leisure time.
- Syllabus
- 1. Spa - positions in tourism and its importance
2. The emergence and development of spas in the Czech Republic, the importance of spas for Regional Development
3. Classification of spa services and spa treatments payment methods
4. Medical and wellness services
5. Other services related to spa treatment
6. Strategic Management bath
7. Balanced Scorecard in the spa
8. Economy spa - price strategy 1 part
9. Economy spa - costing 2nd part
10. Organization and management of spa operators
11. Process Control in the spa industry, quality management systems
12. Logistics spa
13. Marketing of spa care a wellness service
- 1. Spa - positions in tourism and its importance
- Literature
- required literature
- VÁCLAVÍNKOVÁ, K. Lázeňství. Karviná, 2014. info
- ČERTÍK, M., FIŠEROVÁ, V. Volný čas, životní styl a cestovní ruch. Praha: VŠH, 2009. ISBN 978-80-86578-93-4. info
- KAJLÍK, V. a kol. České lázně a lázeňství. Praha:FTG, 2007. ISBN 978-80-239-9330-1. info
- DĚDINA, J. Management, organizování a ekonomika lázeňství. Praha: VŠ CRHL, 2004. ISBN 80-86592-01-4. info
- ATTL, P., NEJDL, K. Turismus I. Praha: VŠH, 2004. ISBN 80-86578-97-2. info
- ATTL, P., NEJDL, K., ČERTÍK, M., SYSEL, J. Turismus II. Praha: VŠH, 2004. ISBN 80-86578-38-0. info
- SEIFERTOVÁ, V. Marketing v lázeňském cestovním ruchu. Praha: VŠ CRHL, 2003. ISBN 80-86592-00-6. info
- KNOP, K. A KOL. Lázeňství - ekonomika a management. Praha: Grada Publishing, 1999. ISBN 80-7169-717-6. info
- INDROVÁ, J. a kol. Podnikatelská činnost ve stravování a hotelnictví. Praha: VŠE, 1993. ISBN 80-7079-739-8. info
- recommended literature
- BERÁNEK, J. Hotelnictví a wellness. Praha: Grada, 2008. ISBN 978-80-86724-33-1. info
- KIRÁĽOVÁ, A. Marketing hotelových služeb. II. Praha: Ekopress, 2006. ISBN 80-86929-05-1. info
- EXNER,L. Strategický marketing zdravotnických zařízení. ssional Publishing, 2005. ISBN 80-86419-73-8. info
- BUCHAROVIČ, S., WIESNER, S. Encyklopédie lázní a léčivých pramenů v Čechách, na Moravě a ve Slezsku. Praha: Libri, 2001. ISBN 80-7277-048-9. info
- INDROVÁ, J. VOŘÍŠEK, K. Yield Management a jeho uplatňování v hotelnictví. Praha: Victoria Publishing, 1997. ISBN 80-7079-752-5. info
- VOTAVA, J. A KOL. Základy rehabilitace. Praha: Karolinum, 1997. info
- HESKETT, J. L., SASSER Jr. W. E., HART, Ch. W. L. Služby - cesta k úspěchu. Praha: Victoria Publishing, 1993. ISBN 80-85605-36-8. info
- FLETCHER, G.F. A KOL. Rehabilitation Medicine. London: Lea and Flebiger, 1992. info
- Teaching methods
- Lecturing
Interactive lecture
Lecture with a video analysis
Skills demonstration
Seminar classes - Assessment methods
- Written exam
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
- Teacher's information
- 60% attendance in seminars, final written exam
- Enrolment Statistics (Winter 2017, recent)
- Permalink: https://is.slu.cz/course/opf/winter2017/CVAPLAZ