OPF:XPEM2833 Marketing - Course Information
XPEM2833 Marketing
School of Business Administration in KarvinaWinter 2017
- Extent and Intensity
- 0/0. 4 credit(s).
- Guaranteed by
- Department of Business Economics and Management – School of Business Administration in Karvina
- Prerequisites
- None
- Course Enrolment Limitations
- The course is offered to students of any study field.
- Course objectives
- The course Marketing in this case is understood as "Principles of Marketing". It means learning of basic terms and relationships in this scientific discipline. This course is also said as a gateway to all other marketing courses which are included in the module of the structured bachelor degree programs and these courses are based on basic marketing knowledge. The aim of the course is therefore to understand the ordinary business activities from the marketing employee´s or manager´s point of view, to acquire basic knowledge and understanding of marketing in the form of the knowledge of key terms, definitions, understanding the relationships and connections and to be able to deal with basic marketing problems related to customer satisfaction and the fulfillment of the business objectives of the company.
- Syllabus
- 1. The substance, concept and functions of marketing
2. Management of the marketing activity
3. Analysis of the marketing environment
4. Marketing information system and marketing research
5. Consumer markets and the consumer's purchasing behaviour
6. Market analysis of business organizations. The analysis of the branches and competition
7. Identification of the market segments, the choice of the target markets
8. Product and product's policy
9. Selection and management of the marketing distribution ways and the market logistics
10. Price, the formation of price strategies and programs
11. Communication mixture
12. International marketing and Services marketing
- 1. The substance, concept and functions of marketing
- Language of instruction
- Czech
- Further Comments
- The course can also be completed outside the examination period.
- Enrolment Statistics (recent)
- Permalink: https://is.slu.cz/course/opf/winter2017/XPEM2833