PEMBAPDK Entreprenerurship

Obchodně podnikatelská fakulta v Karviné
zima 2021
Rozsah
2/1/0. 6 kr. Ukončení: zk.
Vyučující
doc. Mgr. Ing. Jarmila Duháček Šebestová, Ph.D. (přednášející)
Garance
doc. Mgr. Ing. Jarmila Duháček Šebestová, Ph.D.
Katedra podnikové ekonomiky a managementu – Obchodně podnikatelská fakulta v Karviné
Kontaktní osoba: Ing. Žaneta Rylková, Ph.D.
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.
Mateřské obory/plány
Cíle předmětu
Supporting entrepreneurship and creative thinking of students. Opportunity to validate their idea.
Výstupy z učení
After completing the course, the student will be able to:
- identify and summarize important features of the business;
- identify and describe current trends;
- write a draft business plan;
- describe the factors that influence the consumer's decision to purchase the product;
- compare and highlight differences in competition;
- apply knowledge to one's own business idea;
Osnova
  • 1. Entrepreneur and entrepreneurial mindset
    Defining entrepreneurship as process and activity. Understanding the importance of entrepreneurship in the society. Describing characteristics, advantages and disadvantages for being an entrepreneur. Entrepreneur and the process of idea development. Creativity and business thinking tests. Looking for entrepreneurial opportunities. Idea vs opportunity.
    2. Start-ups and their active support policy
    Definition of small and medium enterprises according to valid legislation. Support for small and medium-sized enterprises (SMEs) within the EU. Ecosystems supporting entrepreneurship (incubators, accelerators, coworking centres). Counselling and mentoring programmes for start-ups.
    3. Operating the business
    All the various activities and skills needed to run the business successfully. Basic principles and differences in the management related to personnel, financial, operational areas. Economical minimum for entrepreneurs. Crisis management related to business life cycle.
    4. Specific types of business ventures
    Family business and its challenges, plan of succession. Business of the young people, women entrepreneurship. Social business and its specifics. Comparing economic concepts when making decisions for an entrepreneurial venture. Scenario and Business Planning differences according those business ventures.
    5. Managing and growing the venture
    Networking and alliances in business. Innovation as a source of growth and development for business. Scale-up tendencies and projects. Development of a comparative matrix of different venture models. Financial issues of mergers and acquisitions.
    6. International business ventures
    Strategies and structures of international business and assess the special roles of an international business's various functions. Formulating and executing strategies, plans, and tactics to succeed in international business ventures. Licensing and franchising, main advantages and disadvantages.
Literatura
    povinná literatura
  • AULET, Bill. Disciplined entrepreneurship workbook. John Wiley & Sons, 2017. ISBN 978-1-119-36579-2. info
  • LONGENECKER, Justin G., William J. PETTY, Leslie E. PALICH a Frank HOY. Small Business Management. Launching & Growing Entrepreneurial Ventures. McGraw-Hill Education, 2017. ISBN 978-1-305-40574-5. info
  • BURNS, P. Entrepreneurship and Small Business. London: Palgrave Macmillan, 2006. ISBN 1-4039-4733-3. info
    doporučená literatura
  • NECK, H M, P NECK CH a E L MURRAY. Entrepreneurship: the practice and mindset. os Angeles: SAGE, 2018. ISBN 978-1-4833-8352-1. info
  • STOKES, D. a N. WILSON. Small business management and entrepreneurship. Seventh edition. Hampshire: Cengage Learning, 2017. ISBN 978-1-4737-2973-5. info
  • KURATKO, D. F. Entrepreneurship: Theory, Process, Practice. Cengage Learning, 2012. ISBN 9781285051758. info
Výukové metody
lectures, class discussion, group projects, homework, reading
Metody hodnocení
Requirements for the student: active participation in seminars associated with the solution of complex case studies and processing of semester work. Assessment methods: term semester work, based on active participation in seminars (30% of evaluation), presentation of work results and discussion (20% of evaluation), written exam (50% of evaluation). The overall evaluation of the student is given by the sum of the obtained points. The minimum success rate is 60% of their total number.
Vyučovací jazyk
Angličtina
Předmět je zařazen také v obdobích zima 2022, zima 2023.