CVABPJA2 Professional English 2

School of Business Administration in Karvina
Winter 2023
Extent and Intensity
0/2/0. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
PhDr. Krystyna Heinz (seminar tutor)
PhDr. Janusz Karpeta, Ph.D. (seminar tutor)
Guaranteed by
Mgr. Martina Chylková
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: PhDr. Janusz Karpeta, Ph.D.
Timetable of Seminar Groups
CVABPJA2/01: Wed 8:05–9:40 VD103, K. Heinz
CVABPJA2/02: Thu 8:55–10:30 A422, J. Karpeta
CVABPJA2/03: Mon 8:55–10:30 A501, J. Karpeta
Prerequisites
FAKULTA(OPF) && TYP_STUDIA(B) && FORMA(P) && !NOWANY( CVABPJN1 Professional German 1 , CVABPJN2 Professional German 2 , CVABPJN3 Professional German 3 , CVABPJN4 German for Academic Purposes 4 ) && (ROCNIK(2) || ROCNIK(3))
Prerequisites - other information about course preconditions: The course may be enrolled independently on other courses. Students may enroll part 2, if he/she successfully completed part 1, or if he/she is studying parts 1 and 2 at the same time. A student who has obtained a certificate from a foreign language with international validity, may ask for recognition according to the particular language level.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 100 student(s).
Current registration and enrolment status: enrolled: 50/100, only registered: 0/100
fields of study / plans the course is directly associated with
there are 13 fields of study the course is directly associated with, display
Course objectives
The goal of the subject is to deepen the knowledge of general English and to introduce Professional English in common situations in professional environment to enable students to be ready for successful entering international labour market. All language skills are developed - speaking, reading, listening, and writing, with the emphasis to speaking.
Learning outcomes
After completing the course students will be able to use essential vocabulary needed for marketing, entrepreneurship, business costs and global trade, to describe the difference between marketing and sale, to speak about advertising, to present a marketing plan, to name some types of companies, to speak about setting up a business in the CR, to use phrases for negotiating, to explain profit, loss, payment, and franchising.
Syllabus
  • 1. Marketing and selling ? Sales versus marketing
    The role of sales and marketing. The difference between sales and marketing. Smarketing. Comparatives and superlatives. Countable and uncountable nouns.
    2. Marketing and selling ? advertising
    Marketing activities. Sales activities. Collocations relating to advertising. Persuading. Expressions for persuading. Selling changes. Giving reasons and results. Presentation relating to a marketing plan.
    3. Entrepreneurship ? Entrepreneurs
    Starting a company. Entrepreneurs? stories. Buying into business. Modal verbs. Verb patterns. Suggestions. Interrupting. Problems and solutions. Gathering product and market information. Making decisions.
    4. Entrepreneurship ? Business organization and people
    Types of organization. Vocabulary relating to people in business. Collocations relating to enterprise finance. Meetings. Expressions for meetings. Agendas and minutes. Putting information into minutes format. A meeting relating to starting a company.
    5. Business costs ? Cutting costs
    Personal and business budgets. Fixed costs, variable costs, investments. Cost-cutting and its consequences. Money loses. Future forms and first conditional. Time expressions. Negotiating. Expressions for negotiating. Negotiation relating to the sale of a company.
    6. Business costs ? Profit, loss and payment
    Vocabulary relating to financial performance. Expressions relating to payment terms. Asking for payment. Identifying threats and promises. Identifying level of politeness.
    7. Global trade
    International franchising. A franchise investment. Collocations relating to franchising. Expressions used in scheduling. Present perfect tense. Giving updates and handling questions.
Literature
    required literature
  • ALLISON, J. and P. EMMERSON. The Business Pre-intermediate, Student´s book. London: Macmillan, 2014. ISBN 978-0-230-43780-7. info
    recommended literature
  • VINCE, M. New Intermediate Language Practice with key. Macmillan Education, 2007. ISBN 9781405007689. info
  • Aspinall, T., Bethel, G. Test your business vocabulary in use. Cambridge, 2007. ISBN 987-0-521-53254-9. info
  • Bürger, J. Velký ekonomický slovník anglicko-český/ česko-anglický. Plzeň, 2007. ISBN 978-80-7238-639-0. info
  • Dynda, A., Dyndová, E. Česko-anglický obchodní poradce. Praha, 2004. ISBN 80-7310-017-7. info
  • MURPHY, R. English Grammar In Use, A self-study reference book for intermediate student sof English. Cambridge: Cambridge University Press, 2004. ISBN 0-521- 53289-2. info
Teaching methods
Seminar classes
Assessment methods
Active involvement in seminars ongoing tests - written 20 points/oral 20 points seminar work 10 points credit test 50 points 60% is needed to pass the course
Language of instruction
English
Further comments (probably available only in Czech)
Study Materials
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 2015, Summer 2016, Winter 2016, Summer 2017, Winter 2017, Summer 2018, Winter 2018, Summer 2019, Winter 2019, Summer 2020, Winter 2020, Summer 2021, Winter 2021, Summer 2022, Winter 2022, Summer 2023, Winter 2024.
  • Enrolment Statistics (Winter 2023, recent)
  • Permalink: https://is.slu.cz/course/opf/winter2023/CVABPJA2