PEMDPMRA Methods of Strategic Management

School of Business Administration in Karvina
Winter 2024
Extent and Intensity
24/0/0. 10 credit(s). Type of Completion: dzk.
Teacher(s)
doc. Ing. Halina Starzyczná, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Halina Starzyczná, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Prerequisites
FAKULTA(OPF) && TYP_STUDIA(D)
The completion of the course does not require any extra conditions and course can be enrolled independently of other courses.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
To review and to deepen the knowledge of Master Study Graduates about the current theoretical approaches, methodologies and practical knowledge in management, strategic management and project management in business firms and other entities. To provide information about the contents, procedures, methods and tools used in the development and implementation of organization strategy in national and international context. To learn how to apply the methods and tools of strategic management in specific cases of business strategy.
Syllabus
  • 1. Theories and paradigms of management
    2. Basic concepts of strategic management
    3. Principles and models of strategic management
    4. Strategic intent and its components
    5. Analysis of external environment
    6. The internal assessment of sources and capabilities
    7. Strategy options and alternatives
    8. Business, entrepreneurial and functional strategies
    9. Strategy implementation
    10. Strategy in international context
    11. Government, public sector and not-for-profit strategies
    12. Logical framework approach to strategy and project management
    13. Key concept of project management for strategy implementation
    14. Case studies I strategic management
Literature
    required literature
  • DAVID, F.R. Strategic Management. Concepts and Cases. 14th ed. Harlow: Pearson Education, 2013. ISBN 978-0-273-76748-0. info
  • GRASSEOVÁ M. a kol. Analýza podniku v rukou manažera. 2. vydání. Brno: BizBooks, 2012. ISBN 978-80-265-0032-2. info
  • TICHÁ, I. HRON, J. Strategické řízení. Praha: ČZU, 2012. ISBN 978-80-213-0922-7. info
  • KONEČNÝ, M., GREGUŠOVÁ, M. Strategický management. Ostrava: VŠB-Technická univerzita, 2012. ISBN 978-80-248-2791-9. info
  • FOTR, J. a kol. Tvorba strategie a strategické plánování. Praha: Grada, 2012. ISBN 978-80-247-3985-4. info
  • VEBER, J. a kol. Management. Praha: Management Press, 2011. ISBN 978-80-7261-200-0. info
  • LYNCH, R. Strategic Management. 5th ed. Harlow: Pearson Education, 2009. ISBN 978-0-273-71639-9. info
    recommended literature
  • JOHNSON, G., SCHOLES, K., WHITTINGTON, R. Exploring Corporate Strategy. 9th ed. London: Financial Times, 2011. ISBN 978-02-737-3702-5. info
  • FOTR, J. Investiční rozhodování a řízení projektů. Praha: Grada, 2011. ISBN 978-80-247-3293-0. info
  • BLAŽEK, L. Management: organizování, rozhodování, ovlivňování. Praha: Grada, 2011. ISBN 978-80-247-3275-6. info
  • SVOZILOVÁ, K. Projektový management. 2. vydání. Praha: Grada Publishing, 2011. ISBN 978-80-247-3611-2. info
  • MALLYA, T. Základy strategického řízení a rozhodování. 1. vydání. Praha: Grada Publishing, 2007. ISBN 978-80-247-1911-5. info
  • SEDLÁČKOVÁ, H. BUCHTA, K. Strategická analýzy. 2. vydání. Praha: C. H. Beck, 2006. ISBN 80-7179-367-1. info
  • LEDNICKÝ, V. Strategické řízení. Ostrava: Repronis, 2006. ISBN 80-7329-131-2. info
  • KEŘKOVSKÝ, M.; VYKYPĚL, O. Strategické řízení. Teorie pro praxi. 2. vydání. Praha: C. H. Beck, 2006. ISBN 80-7179-453-8. info
Teaching methods
One-to-One tutorial
Skills demonstration
Students' self-study
Assessment methods (in Czech)
Kombinovaná zkouška
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 24 HOD/SEM.
Teacher's information
Seminar work up to 15-20 pages plus annexes and the defence during the exam. Explanation of 2-3 theoretical topics presented during lectures or consultations.
ActivityDifficulty [h]
Konzultace56
Ostatní studijní zátěž370
Přednáška24
Summary450
The course is also listed under the following terms Winter 2014, Summer 2015, Winter 2015, Summer 2016, Winter 2016, Summer 2017, Winter 2017, Summer 2018, Winter 2018, Summer 2019, Winter 2019, Summer 2020, Winter 2020, Summer 2021, Winter 2021, Summer 2022, Summer 2023.
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