PEMPMAEC Mastering the Art of Effective Communication

School of Business Administration in Karvina
Winter 2024
Extent and Intensity
2/1. 6 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Veronika Kopřivová, Ph.D. (lecturer)
Mgr. Lubomír Nenička, Ph.D. (lecturer)
Ing. Michal Stoklasa, Ph.D. (lecturer)
Guaranteed by
Ing. Michal Stoklasa, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Kateřina Matušínská, Ph.D.
Timetable
Tue 29. 10. 10:00–11:30 A236, Fri 1. 11. 9:30–11:00 A236, Tue 5. 11. 10:00–11:30 B301, Mon 11. 11. 14:00–16:00 studovna Na Vyhlídce, Tue 12. 11. 9:00–15:00 studovna Na Vyhlídce, Fri 15. 11. 9:00–12:00 studovna Na Vyhlídce, Tue 19. 11. 12:00–15:00 B302, 12:00–15:00 A236
Course Enrolment Limitations
The course is offered to students of any study field.
Syllabus

  • 1. The Path to a Successful Presentation Embark on the journey to crafting impactful presentations with this foundational workshop. You will begin by understanding the crucial steps of preparation, including setting clear objectives and profiling your audience to ensure your message hits the mark. Moving forward, we will delve into content creation, guiding you through the process of structuring your presentation effectively. You’ll learn the significance of a strong introduction, how to select and present relevant information, and the strategic use of visual elements to enhance your message. Finally, we’ll emphasize the importance of a powerful conclusion that leaves a lasting impression on your audience.
    2. Mastering Verbal and Non-verbal Communication Elevate your public speaking skills by mastering both verbal and non-verbal communication techniques. This session will guide you in articulating your ideas clearly and confidently, focusing on tone of voice, pacing, and the strategic use of pauses. In addition to honing your verbal delivery, you will explore the powerful role of non-verbal communication, including body language, facial expressions, and gestures. Learn how to manage nerves, maintain audience engagement, and use vocal variety, emphasis, and physical presence to enhance your overall presentation impact.
    3. Intercultural Communication and Presentation Skills Explore the intricate relationship between culture and communication in this insightful workshop. We’ll begin by introducing key concepts and theories from leading scholars like Geert Hofstede, Edward Hall, and Erin Meyer, providing you with a solid foundation in intercultural communication. The session will then examine how cultural values and norms influence communication styles, shaping the way messages are received and interpreted. Finally, you will learn about the diverse approaches to presenting across different cultures, equipping you with the skills to adapt your presentation techniques to resonate with global audiences.
    4. Crafting Visually Engaging Presentations Learn the principles of visual design that make a presentation stand out. This session will cover slide design, the use of colors and fonts, and the importance of visual hierarchy. Students will also explore the power of infographics and data visualization to convey complex ideas simply and effectively.
    5.Presentation in front of an expert jury In this lesson, you will learn how to present in front of a live audience. You will work with real audience feedback, learn how to accept feedback, and incorporate it into your future presentations.
Teaching methods
Online workshops, working with text, on-site workshops, practicing presenting, teaching with case studies, presenting in front of a committee.
Assessment methods
Student requirements: creating a presentation and defending it before a panel of experts. Assessment methods: presentation development (40% of the assessment), oral defence of the presentation (60% of the assessment).
Language of instruction
English
  • Enrolment Statistics (recent)
  • Permalink: https://is.slu.cz/course/opf/winter2024/PEMPMAEC