OPF:PEMNACOS Corporate Social Responsibilit - Informace o předmětu

PEMNACOS Corporate Social Responsibility

Rozsah

2/0/0. 6 kr. Ukončení: zk.

Vyučující

Ing. Pavel Adámek, Ph.D. (přednášející)

Garance

Ing. Pavel Adámek, Ph.D.
Katedra podnikové ekonomiky a managementu – Obchodně podnikatelská fakulta v Karviné
Kontaktní osoba: Ing. Šárka Zapletalová, Ph.D.

Rozvrh

Čt 8:05–9:40 A423

Omezení zápisu do předmětu

Předmět je určen pouze studentům mateřských oborů.

Mateřské obory/plány

• Economics and Management (program OPF, N_EME)

Výstupy z učení

The student is able to characterize and explain corporate social responsibility (CSR), and can describe the three main pillars of the concept (environmental, social, and economic). The student considers a holistic approach to organizational sustainability, analyses the individual CSR pillars, and compares their significance 
and impact on stakeholders using case studies. The student evaluates and identifies key stakeholders, justifies their importance, and prepares and structures a stakeholder matrix based on a case study. Student assess stakeholder influence and interest and propose a strategy for dialogue and collaboration. The student reflects on the principles 
of the circular economy and product design, determines the degree of circularity, and analyses the structure 
of a circular business model. They are able to implement steps to develop a circular business model in a model scenario. The student analyses and compares approaches to philanthropy through case studies, justifies various forms 
of collaboration, and interprets the findings. In the context of team learning, the student designs and prepares 
a philanthropic activity and presents it. Based on a critical analysis of a CSR/sustainability report, the student explains the CSR approach of a specific organization, formulates practical recommendations for CSR integration through 
a case study, defends the proposed recommendations, and presents the outcomes.

Osnova

1. The meaning and origins of Corporate Social Responsibility
Introducing characteristics, definitions of corporate social responsibility and alternative concepts or approaches is involved in historical perspective with impact on a framework for understanding corporate responsibility, values motivation, limitations of CSR frameworks. Particular focus is divided into introduction of three eras of responsibility, theories of corporate responsibility, and meanings of sustainable development. The pillars of CSR (economic, social, and environmental) are thoroughly explained.
2. International approaches and initiatives of Corporate Social Responsibility
Introduction and characteristics of international standards, frameworks and initiatives is significant for implementing or managing CSR activities in both profit and non-profit sector. There is a systematization and allocation of individual international frameworks in terms of their practical application. Emphasis is placed on applicability and usability of frameworks and standards from the perspective of CSR evaluation of performance.
3. The strategic importance of CSR implementation
CSR as a balance between organizational means and ends is described and CSR as the strategic lens (vision, mission, strategy and tactics) is introduced with support of the business case for corporate social responsibility. There are presented motivating factors for implementing CSR approach and the benefits arising from CSR strategy.
4. Stakeholder management and engagement
The significance of stakeholders and stakeholder theory approach within identifying the different types of stakeholder and difficulties with the stakeholder construct is introduced. Stakeholder approach explore the role for stakeholders in defining and implementing voluntary codes of corporate responsibility practice, partnerships, alliance and standards.
5. Communicating Corporate Social Responsibility
This part provides an overview of key issues in communicating CSR including the use of online communities. With multiple stakeholders including NGO’s, governments, the Socially Responsible Investment (SRI) community and employees all demanding transparency, communicating CSR as a complex is introduced. Attention is paid to CSR reporting as the key framework for CSR communication, there are examine the theories with help to explain the practice of CSR reporting and the feature of the voluntary nature of the reports and the issues that surround trace the emergence and development of CSR reporting.

Vyučovací jazyk

Angličtina

• Statistika zápisu (nejnovější)
  
• Permalink: https://is.slu.cz/predmet/opf/zima2026/PEMNACOS