Marketing

Upon successful completion of the programme, the graduate is able to:

• interpret the relationships between the external economic environment and marketing activities within corporate management;
• explain principles, methods, and procedures in marketing and related disciplines;
• clarify the role of marketing in corporate management, customer orientation, and building customer relationships and CRM;
• describe the rules and principles necessary for business and the ethical application of marketing;
• connect personal creativity with marketing and communication skills in the field of marketing and marketing communication;
• based on the analysis of the marketing environment, develop and adjust marketing plans, utilizing appropriate tools to enhance customer relationships and strengthening the position of company on the market;
• conduct marketing research with the aim of designing optimal tools and plans.