| BLYTHE, J. Essentials of Marketing Communications. Harlow: Pearson Education Limited, 2003. ISBN 0-273-65858-1. |
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| Basic information | |
|---|---|
| Original name | Essentials of Marketing Communications |
| Authors | BLYTHE, J. |
| Edition | Harlow: Pearson Education Limited, 2003. |
| Other information | |
|---|---|
| ISBN | 0-273-65858-1 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
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