Marketing communications management: concepts and theories, cases and practices
| COPLEY, P. Marketing communications management: concepts and theories, cases and practices. Amsterdam: Elsevier, 2004. ISBN 0-7506-5294-2. |
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| Basic information | |
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| Original name | Marketing communications management: concepts and theories, cases and practices |
| Authors | COPLEY, P. |
| Edition | Amsterdam: Elsevier, 2004. |
| Other information | |
|---|---|
| ISBN | 0-7506-5294-2 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
PrintDisplayed: 29/6/2024 21:23