Marketing communication: principles and practice (selected
chapters)

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Publications Přehled o publikaci

Přehled o publikaci

2002

Marketing communication: principles and practice (selected chapters)

VAREY, R. J.

Basic information

Original name

Marketing communication: principles and practice (selected chapters)

Authors

VAREY, R. J.

Edition

London: Routledge, 2002

Other information

Marked to be transferred to RIV

ISBN

0-415-23040-3

Changed: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.

VAREY, R. J. Marketing communication: principles and practice (selected chapters). London: Routledge, 2002. ISBN 0-415-23040-3.

@article{,
   author = {VAREY, R. J.},
   address = {London: Routledge},
   location = {London: Routledge},
   isbn = {0-415-23040-3},
   title = {Marketing communication: principles and practice (selected chapters)},
   year = {2002}
}

TY  - JOUR
AU  - VAREY, R. J.
PY  - 2002
TI  - Marketing communication: principles and practice (selected chapters)
CY  - London: Routledge
SN  - 0415230403
ER  -

VAREY, R. J. \textit{Marketing communication: principles and practice (selected chapters)}. London: Routledge, 2002. ISBN~0-415-23040-3.