Marketing communication: principles and practice (selected chapters)
| VAREY, R. J. Marketing communication: principles and practice (selected chapters). London: Routledge, 2002. ISBN 0-415-23040-3. |
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| Basic information | |
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| Original name | Marketing communication: principles and practice (selected chapters) |
| Authors | VAREY, R. J. |
| Edition | London: Routledge, 2002. |
| Other information | |
|---|---|
| ISBN | 0-415-23040-3 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
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