2007

Marketing communications - European perspective (selected chapters)

PELSMACKER, P., GEUENS, M., BERGH, J.

Basic information

Original name

Marketing communications - European perspective (selected chapters)

Authors

PELSMACKER, P., GEUENS, M., BERGH, J.

Edition

Prentice Hall, 2007

Other information

ISBN

978-0-273-70693-9
Změněno: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.