Detailed Information on Publication Record
2007
Marketing communications - European perspective (selected chapters)
PELSMACKER, P., GEUENS, M., BERGH, J.Basic information
Original name
Marketing communications - European perspective (selected chapters)
Authors
PELSMACKER, P., GEUENS, M., BERGH, J.
Edition
Prentice Hall, 2007
Other information
ISBN
978-0-273-70693-9
Změněno: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.