SMITH, P. R., TAYLOR, J. Marketing communications (selected chapters). London: Kogan Page, 2004. ISBN 0-7494-4265-4.
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Basic information
Original name Marketing communications (selected chapters)
Authors SMITH, P. R., TAYLOR, J.
Edition London: Kogan Page, 2004.
Other information
ISBN 0-7494-4265-4
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25.
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