| KERIN, R.,A., HARTLEY, S.W., RUDELIUS, W. Marketing. New York: Mc Graw-Hill, 2011. ISBN 978-0-07-352993-6. |
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| Basic information | |
|---|---|
| Original name | Marketing |
| Authors | KERIN, R.,A., HARTLEY, S.W., RUDELIUS, W. |
| Edition | New York: Mc Graw-Hill, 2011. |
| Other information | |
|---|---|
| ISBN | 978-0-07-352993-6 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
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