Strategic Marketing for Non profit Organizations

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Publications Přehled o publikaci

Přehled o publikaci

2003

Strategic Marketing for Non profit Organizations

KOTLER, P., ANDREASEN, A.R.

Basic information

Original name

Strategic Marketing for Non profit Organizations

Authors

KOTLER, P., ANDREASEN, A.R.

Edition

Upper Saddle River, Prentice Hall, 2003

Other information

Marked to be transferred to RIV

ISBN

013-041977-X

Changed: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.

KOTLER, P., ANDREASEN, A.R. Strategic Marketing for Non profit Organizations. Upper Saddle River, Prentice Hall, 2003. ISBN 013-041977-X.

@article{,
   author = {KOTLER, P., ANDREASEN, A.R.},
   address = {Upper Saddle River, Prentice Hall},
   location = {Upper Saddle River, Prentice Hall},
   isbn = {013-041977-X},
   title = {Strategic Marketing for Non profit Organizations},
   year = {2003}
}

TY  - JOUR
AU  - KOTLER, P., ANDREASEN, A.R.
PY  - 2003
TI  - Strategic Marketing for Non profit Organizations
CY  - Upper Saddle River, Prentice Hall
SN  - 013041977X
ER  -

KOTLER, P., ANDREASEN, A.R. \textit{Strategic Marketing for Non profit Organizations}. Upper Saddle River, Prentice Hall, 2003. ISBN~013-041977-X.