KOTLER, P., KELLER, K. L. Marketing management (vybrané kapitoly). Praha: Grada Publishing, 2007. ISBN 978-80-247-1359-5.
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Basic information
Original name Marketing management (vybrané kapitoly)
Authors KOTLER, P., KELLER, K. L.
Edition Praha: Grada Publishing, 2007.
Other information
ISBN 978-80-247-1359-5
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25.
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