KOTLER, P., WONG, V., SAUNDERS, J., ARMSTRONG, G. Moderní marketing (vybrané kapitoly). Praha: Grada Publishing, 2007. ISBN 978-80-247-1545-2. |
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Basic information | |
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Original name | Moderní marketing (vybrané kapitoly) |
Authors | KOTLER, P., WONG, V., SAUNDERS, J., ARMSTRONG, G. |
Edition | Praha: Grada Publishing, 2007. |
Other information | |
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ISBN | 978-80-247-1545-2 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
PrintDisplayed: 22/8/2024 11:38