Moderní marketing (vybrané kapitoly)

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Publications Přehled o publikaci

Přehled o publikaci

2007

Moderní marketing (vybrané kapitoly)

KOTLER, P., WONG, V., SAUNDERS, J., ARMSTRONG, G.

Basic information

Original name

Moderní marketing (vybrané kapitoly)

Authors

KOTLER, P., WONG, V., SAUNDERS, J., ARMSTRONG, G.

Edition

Praha: Grada Publishing, 2007

Other information

Marked to be transferred to RIV

ISBN

978-80-247-1545-2

Changed: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.

KOTLER, P., WONG, V., SAUNDERS, J., ARMSTRONG, G. Moderní marketing (vybrané kapitoly). Praha: Grada Publishing, 2007. ISBN 978-80-247-1545-2.

@article{,
   author = {KOTLER, P., WONG, V., SAUNDERS, J., ARMSTRONG, G.},
   address = {Praha: Grada Publishing},
   location = {Praha: Grada Publishing},
   isbn = {978-80-247-1545-2},
   title = {Moderní marketing (vybrané kapitoly)},
   year = {2007}
}

TY  - JOUR
AU  - KOTLER, P., WONG, V., SAUNDERS, J., ARMSTRONG, G.
PY  - 2007
TI  - Moderní marketing (vybrané kapitoly)
CY  - Praha: Grada Publishing
SN  - 9788024715452
ER  -

KOTLER, P., WONG, V., SAUNDERS, J., ARMSTRONG, G. \textit{Moderní marketing (vybrané kapitoly)}. Praha: Grada Publishing, 2007. ISBN~978-80-247-1545-2.