Services Marketing: people, technology, strategy

Podrobný výpis o publikaci

2007

WIRTZ, CH. J.

WIRTZ, CH. J.

Prentice Hall, Pearson Education, 2007

0-13-187552-3

Změněno: 31. 1. 2019 10:25, RNDr. Jan Géryk, Ph.D.

WIRTZ, CH. J. Services Marketing: people, technology, strategy. Prentice Hall, Pearson Education, 2007. ISBN 0-13-187552-3.

WIRTZ, CH. J. \textit{Services Marketing: people, technology, strategy}. Prentice Hall, Pearson Education, 2007. ISBN~0-13-187552-3.