2008
Esential of Services Marketing
CHEW, P., LOVELOCK, Ch. H., WIRTZ, J.Basic information
Original name
Esential of Services Marketing
Authors
CHEW, P., LOVELOCK, Ch. H., WIRTZ, J.
Edition
Singapore: Pearson Education centre, 2008
Other information
ISBN
978-98106-799-58
Changed: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.