Detailed Information on Publication Record
2012
Marketing Management
KOTLER, P., KELLER, K. L.Basic information
Original name
Marketing Management
Authors
KOTLER, P., KELLER, K. L.
Edition
Global edition. 14th ed. Boston: Pearson Educati, 2012
Other information
ISBN
978-0-273-75336-0
Změněno: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.