Promotional Strategy, Managing the Marketing Communication
Process

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Publications Přehled o publikaci

Přehled o publikaci

1991

Promotional Strategy, Managing the Marketing Communication Process

Engel J., Warshaw M., Kinnear T.

Basic information

Original name

Promotional Strategy, Managing the Marketing Communication Process

Authors

Engel J., Warshaw M., Kinnear T.

Edition

Irwin, Homewood, USA, 1991

Other information

Marked to be transferred to RIV

ISBN

0-256-11408-0

Changed: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.

Engel J., Warshaw M., Kinnear T. Promotional Strategy, Managing the Marketing Communication Process. Irwin, Homewood, USA, 1991. ISBN 0-256-11408-0.

@article{,
   author = {Engel J., Warshaw M., Kinnear T.},
   address = {Irwin, Homewood, USA},
   location = {Irwin, Homewood, USA},
   isbn = {0-256-11408-0},
   title = {Promotional Strategy, Managing the Marketing Communication Process},
   year = {1991}
}

TY  - JOUR
AU  - Engel J., Warshaw M., Kinnear T.
PY  - 1991
TI  - Promotional Strategy, Managing the Marketing Communication Process
CY  - Irwin, Homewood, USA
SN  - 0256114080
ER  -

Engel J., Warshaw M., Kinnear T. \textit{Promotional Strategy, Managing the Marketing Communication Process}. Irwin, Homewood, USA, 1991. ISBN~0-256-11408-0.