Promotional Strategy, Managing the Marketing Communication
Process

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

1991

Promotional Strategy, Managing the Marketing Communication Process

Engel J., Warshaw M., Kinnear T.

Basic information

Original name

Promotional Strategy, Managing the Marketing Communication Process

Authors

Engel J., Warshaw M., Kinnear T.

Edition

Irwin, Homewood, USA, 1991

Other information

ISBN

0-256-11408-0

Změněno: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.

Engel J., Warshaw M., Kinnear T. Promotional Strategy, Managing the Marketing Communication Process. Irwin, Homewood, USA, 1991. ISBN 0-256-11408-0.

Engel J., Warshaw M., Kinnear T. \textit{Promotional Strategy, Managing the Marketing Communication Process}. Irwin, Homewood, USA, 1991. ISBN~0-256-11408-0.