Promotional Strategy, Managing the Marketing Communication Process
| Engel J., Warshaw M., Kinnear T. Promotional Strategy, Managing the Marketing Communication Process. Irwin, Homewood, USA, 1991. ISBN 0-256-11408-0. |
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| Basic information | |
|---|---|
| Original name | Promotional Strategy, Managing the Marketing Communication Process |
| Authors | Engel J., Warshaw M., Kinnear T. |
| Edition | Irwin, Homewood, USA, 1991. |
| Other information | |
|---|---|
| ISBN | 0-256-11408-0 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
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