Marketing management.

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Publications Přehled o publikaci

Přehled o publikaci

2001

Marketing management.

KOTLER, P.

Basic information

Original name

Marketing management.

Authors

KOTLER, P.

Edition

Praha: Grada, 2001

Other information

Marked to be transferred to RIV

Changed: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.

KOTLER, P. Marketing management. Praha: Grada, 2001.

@article{,
   author = {KOTLER, P.},
   address = {Praha: Grada},
   location = {Praha: Grada},
   title = {Marketing management.},
   year = {2001}
}

TY  - JOUR
AU  - KOTLER, P.
PY  - 2001
TI  - Marketing management.
CY  - Praha: Grada
ER  -

KOTLER, P. \textit{Marketing management.}. Praha: Grada, 2001.