Marketing Communications Management: concepts and theories, cases and practices
COPLEY, P. Marketing Communications Management: concepts and theories, cases and practices. Oxford, 2004. ISBN 0-7506-5294-2. |
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Basic information | |
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Original name | Marketing Communications Management: concepts and theories, cases and practices |
Authors | COPLEY, P. |
Edition | Oxford, 2004. |
Other information | |
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ISBN | 0-7506-5294-2 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
PrintDisplayed: 3/6/2024 11:43