International Marketing

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Publications Přehled o publikaci

Přehled o publikaci

2009

International Marketing

CATEORA, P. R., GILLY, M. C., GRAHAM, J. L.

Basic information

Original name

International Marketing

Authors

CATEORA, P. R., GILLY, M. C., GRAHAM, J. L.

Edition

Boston, 2009

Other information

Marked to be transferred to RIV

ISBN

978-0-07-128838-5

Changed: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.

CATEORA, P. R., GILLY, M. C., GRAHAM, J. L. International Marketing. Boston, 2009. ISBN 978-0-07-128838-5.

@article{,
   author = {CATEORA, P. R., GILLY, M. C., GRAHAM, J. L.},
   address = {Boston},
   location = {Boston},
   isbn = {978-0-07-128838-5},
   title = {International Marketing},
   year = {2009}
}

TY  - JOUR
AU  - CATEORA, P. R., GILLY, M. C., GRAHAM, J. L.
PY  - 2009
TI  - International Marketing
CY  - Boston
SN  - 9780071288385
ER  -

CATEORA, P. R., GILLY, M. C., GRAHAM, J. L. \textit{International Marketing}. Boston, 2009. ISBN~978-0-07-128838-5.