Strategic Customer Management : Integrating Relationship
Marketing and CRM.

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

2013

Strategic Customer Management : Integrating Relationship Marketing and CRM.

PAYNE, A, FROW, P.

Basic information

Original name

Strategic Customer Management : Integrating Relationship Marketing and CRM.

Authors

PAYNE, A, FROW, P.

Edition

Cambridge University Press, 2013

Other information

ISBN

9781107014961

Změněno: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.

PAYNE, A, FROW, P. Strategic Customer Management : Integrating Relationship Marketing and CRM. Cambridge University Press, 2013. ISBN 9781107014961.

PAYNE, A, FROW, P. \textit{Strategic Customer Management : Integrating Relationship Marketing and CRM.}. Cambridge University Press, 2013. ISBN~9781107014961.