Strategic Customer Management : Integrating Relationship Marketing and CRM.
| PAYNE, A, FROW, P. Strategic Customer Management : Integrating Relationship Marketing and CRM. Cambridge University Press, 2013. ISBN 9781107014961. |
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| Basic information | |
|---|---|
| Original name | Strategic Customer Management : Integrating Relationship Marketing and CRM. |
| Authors | PAYNE, A, FROW, P. |
| Edition | Cambridge University Press, 2013. |
| Other information | |
|---|---|
| ISBN | 9781107014961 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
PrintDisplayed: 14/10/2024 13:33