KOTLER, P. a W. PFOERTSCH. Brand Management. 2006. ISBN 9783540447290.
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Basic information
Original name Brand Management
Authors KOTLER, P. a W. PFOERTSCH.
Edition 2006.
Other information
ISBN 9783540447290
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25.
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