| KOTLER, P., KELLER, K. L. Marketing management. 14. vyd. Praha: Grada Publishing, a.s., 2013. ISBN 978-80-247-4150-5. |
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| Basic information | |
|---|---|
| Original name | Marketing management. 14. vyd. |
| Authors | KOTLER, P., KELLER, K. L. |
| Edition | Praha: Grada Publishing, a.s. 2013. |
| Other information | |
|---|---|
| ISBN | 978-80-247-4150-5 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
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