Detailed Information on Publication Record
2010
Advertising & Promotion. An Integrated Marketing Communications Approach. 2nd ed.
HACKLEY, CH.Basic information
Original name
Advertising & Promotion. An Integrated Marketing Communications Approach. 2nd ed.
Authors
HACKLEY, CH.
Edition
London: Sage Publications Ltd. 2010
Other information
ISBN
978-1-84920-145-2
Změněno: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.