Advertising & Promotion. An Integrated Marketing Communications Approach. 2nd ed.
| HACKLEY, CH. Advertising & Promotion. An Integrated Marketing Communications Approach. 2nd ed. London: Sage Publications Ltd., 2010. ISBN 978-1-84920-145-2. |
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| Basic information | |
|---|---|
| Original name | Advertising & Promotion. An Integrated Marketing Communications Approach. 2nd ed. |
| Authors | HACKLEY, CH. |
| Edition | London: Sage Publications Ltd. 2010. |
| Other information | |
|---|---|
| ISBN | 978-1-84920-145-2 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
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