HACKLEY, CH. Advertising & Promotion. An Integrated Marketing Communications Approach. 2nd ed. London: Sage Publications Ltd., 2010. ISBN 978-1-84920-145-2.
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Basic information
Original name Advertising & Promotion. An Integrated Marketing Communications Approach. 2nd ed.
Authors HACKLEY, CH.
Edition London: Sage Publications Ltd. 2010.
Other information
ISBN 978-1-84920-145-2
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