SMITH, P. a Z. ZOOK. Marketing Communications: Integrating offline and online with social media. 5th ed. London: Kogan Page Limited, 2011. ISBN 978-0-7494-6193-5.
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Original name Marketing Communications: Integrating offline and online with social media. 5th ed.
Authors SMITH, P. a Z. ZOOK.
Edition London: Kogan Page Limited, 2011.
Other information
ISBN 978-0-7494-6193-5
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25.
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