KOTLER, P. and K. L. KELLER. Marketing Management. Harlow: Pearson Education Limited, 2012. ISBN 978-0-13-210292-6. |
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Basic information | |
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Original name | Marketing Management |
Authors | KOTLER, P. and K. L. KELLER. |
Edition | Harlow: Pearson Education Limited, 2012. |
Other information | |
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ISBN | 978-0-13-210292-6 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
PrintDisplayed: 19/7/2024 10:22