| MUDIE, P. and A. PIRRIE. Services marketing management. Amsterdam: Elsevier, 2006. ISBN 0-7506-6674-9. |
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| Basic information | |
|---|---|
| Original name | Services marketing management |
| Authors | MUDIE, P. and A. PIRRIE. |
| Edition | Amsterdam: Elsevier, 2006. |
| Other information | |
|---|---|
| ISBN | 0-7506-6674-9 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
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