CHRISTOPHER, M., A. PAYNE a D. BALLANTYNE. Relationship Marketing. Creating Stakeholder Value. Oxford: Elsevier, 2012. ISBN 978-0-7506-4839-4.
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Basic information
Original name Relationship Marketing. Creating Stakeholder Value
Authors CHRISTOPHER, M., A. PAYNE a D. BALLANTYNE.
Edition Oxford: Elsevier, 2012.
Other information
ISBN 978-0-7506-4839-4
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25.
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