Relationship Marketing. Creating Stakeholder Value

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

2012

Relationship Marketing. Creating Stakeholder Value

CHRISTOPHER, M., A. PAYNE a D. BALLANTYNE

Basic information

Original name

Relationship Marketing. Creating Stakeholder Value

Authors

CHRISTOPHER, M., A. PAYNE a D. BALLANTYNE

Edition

Oxford: Elsevier, 2012

Other information

ISBN

978-0-7506-4839-4

Změněno: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.

CHRISTOPHER, M., A. PAYNE a D. BALLANTYNE. Relationship Marketing. Creating Stakeholder Value. Oxford: Elsevier, 2012. ISBN 978-0-7506-4839-4.

CHRISTOPHER, M., A. PAYNE a D. BALLANTYNE. \textit{Relationship Marketing. Creating Stakeholder Value}. Oxford: Elsevier, 2012. ISBN~978-0-7506-4839-4.