Relationship Marketing. Creating Stakeholder Value
CHRISTOPHER, M., A. PAYNE a D. BALLANTYNE. Relationship Marketing. Creating Stakeholder Value. Oxford: Elsevier, 2012. ISBN 978-0-7506-4839-4. |
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Basic information | |
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Original name | Relationship Marketing. Creating Stakeholder Value |
Authors | CHRISTOPHER, M., A. PAYNE a D. BALLANTYNE. |
Edition | Oxford: Elsevier, 2012. |
Other information | |
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ISBN | 978-0-7506-4839-4 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
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